Redefining Business Planning Through Research
At joranvelithos, we've spent years developing methodologies that bridge the gap between traditional planning approaches and the dynamic realities of modern business environments. Our story isn't just about what we teach—it's about how we've fundamentally rethought the learning process itself.
Adaptive Framework Development
Back in 2022, our research team noticed something interesting. Traditional business planning courses were teaching static models, but successful entrepreneurs were actually using fluid, responsive approaches. This observation led us down a path of questioning everything.
We started tracking how decisions actually get made in growing businesses. Turns out, the most effective planners weren't following textbook formulas—they were constantly adjusting their frameworks based on new information. This insight became the foundation of our adaptive methodology.
Evidence-Based Learning Architecture
Our approach isn't built on assumptions—it's grounded in three years of behavioral research and cognitive science. We've studied how financial concepts actually stick, and why traditional methods often fall short in real-world application.
Behavioral Integration
We incorporate decision psychology into our curriculum design. Understanding why people make financial choices helps us create more effective learning experiences that account for cognitive biases and emotional factors.
Iterative Mastery
Rather than linear progression, our courses use spiral learning patterns. Concepts are revisited at increasing levels of complexity, allowing deeper understanding to develop naturally over time.
Contextual Application
Every concept is immediately connected to practical scenarios. Our research shows that abstract financial principles become much more memorable when tied to specific, relatable business situations.
The People Behind the Innovation
Our methodology emerged from the collaboration between business practitioners and learning specialists. This combination has created approaches that are both academically sound and practically effective. We're not just educators—we're active researchers continuing to refine our understanding of how financial education can better serve real-world needs.

Dr. Marcus Thornfield
Research Director
Marcus brings fifteen years of cognitive research experience to our curriculum development. His work on memory formation and skill transfer has directly influenced how we structure our learning pathways. Before joining joranvelithos, he spent eight years studying decision-making patterns in startup environments.

Elena Vasquez
Methodology Lead
Elena's background spans both corporate finance and educational psychology. She's the architect behind our adaptive framework approach, drawing from her experience helping businesses navigate complex planning challenges. Her insights into how professionals actually learn new concepts drive our course design philosophy.